French Brand, Blondifox is a smart and playful french brand, based in London and launched in 2014. Blondifox is at the image of a child-woman, fully conscience of her power of seduction. Collecting her inspiration from life, she plays with trends and collections are personal, simple, with an unusual fresh look, remaining happy and feminine. With Blondifox, our first goal is to offer sustainable and qualitative products at an affordable price. Integrity of the collection is at the heart of our philosophy. Our desire is to be unique and provide longevity.
Who are you?
I am Charlotte Pénide (Madame Minvielle as young bride), designer and founder of Blondifox. I look like I am 19 years old, but actually I am 29...
How did you start in fashion?
When I was a little girl. My grand parents had a well known shop in San Sebastian. It was called "Picadilly", I think it is a sign. Later, on my mother's wardrobe with Minnetonka, Sonia Rikiel, Ferragamo, a white suit... I began working for surfwear brands as Roxy, Volcom they have their european headquarters in the basque Country, where I come from. Then, I worked for parisian brands as Gat Rimon.
How would you define your style?
The collections are personal, embodying the concepts of simple style with a fresh and cheerful approach. Always feminine, always desirable. They re my ideal closet. Blondifox is a chic and playful brand.
What inspires you?
Life, my friends, my family, travels, my man ( I am always stilling him some clothes). I love to play with trends, mixing the goody goody spirit of the sixties with the boyish spirit and the nonchalante allure of the boho girls.
A few words about this collection...
It is my first one, the first page of the book. Simple shapes, delicates details, premium fabrics (100% cotton, 100% linen...), affordable prices. "Who's that girl" is the name of this first collection. Who is the Blondifox woman? She is smart, cheeky, feminine, free.
What's your favorite piece in our selection?
I can't answer this one. I love all of them. Blondifox speaks to all the women, the heroines of modern times. Because we are different according to the situations, sometimes fatal, sometimes romantic, often playful, always feminine. The Blondifox collections tells stories, clothes become accessories to ensure we are the leading part of our owns lives.
What are you most proud of?
Have the ambition to make a living out of my passion. See more and more girls adhering to our univers. I am proud of my husband who supports me.
Where do you manufacture your products?
For this collection in Tunisia, in a small family owned business. I hope to come back in Europe for next season, we are working on that.
Where can we find your collection?
At L'Exception of course On our e-shop: www.blondifox.com On Les Petits Franchies soon. On the website Francie Design At Babel Concept Store, Paris The Laden Showroom, London The Girl Shop, Anglet. The Asos Market Place.
If your brand was a music, a movie, a cocktail...
Call Me- Blondie Why Do You Let Me Stay Here- She &Him Girls just want have fun- Cyndi Lauper Lolita- Kubrick Telma&Louise- Ridley Scott A whisky Sour